Big effort. Bigger reward.
THE BETTER ENERGY DRINK
Performance, done right. Steady, clear energy.
- 200 mg natural caffeine
- Zero sugar, five calories
- Intentional nootropic stack, fully disclosed
First run ships within 3 to 5 business days · free shipping over $70
12-pack case · $39.99 · $35.99 with Subscribe & Save · first run ships in 3 to 5 business days
Drink energyNever run dry.
Subscribe & save 10%.
How Subscribe & Save works
Variety or a single flavor. $35.99 a case, 10% locked on every order.
A case every 30 days. You get an email notice before every renewal, so nothing ever surprises you.
Skip a month, pause, change flavor or frequency, or cancel in your account in two taps. No calls, no hoops.
Prepaid 3 and 6 month gift cases are on the way. Give somebody the win streak.
Pick your case.
Three Flavors. Zero Compromises. Twelve cans a case.
Pacific Drive | Tropical
The daily grind, fueled. The smooth one.
Gold Standard | Orange Citrus
Winning has no days off. The bright one.
Dark Horse | Wild Berry
The champion inside you. The deep one.
Variety Case | All Three
Four of each flavor. The whole lineup.
2+ cases save 10% · 4+ save 15% · 6+ save 20% · applied automatically · free shipping over $70
“So good! I drank one today working out. Definitely helped…”
Instagram comment“Need another case!!! Best ever!!!”
Instagram comment“Best energy drink in the game 📈”
Instagram comment“What a vibe 🔥”
Instagram comment“So good! I drank one today working out. Definitely helped…”
Instagram comment“Need another case!!! Best ever!!!”
Instagram comment“Best energy drink in the game 📈”
Instagram comment“What a vibe 🔥”
Instagram comment
The why /
We built the can
we couldn't find.
For more than ten years we did it the clumsy way. A gas station energy drink in one hand and the real supplements in the other: L-theanine, Alpha GPC, L-Citrulline. We will not name the cans. You know them. Synthetic vitamins, mystery blends, ingredients we could not pronounce.
TULUI is the fix. The supplements we already trusted, at doses matched to the published research, in one clean can with natural caffeine. A more natural way to chase feeling good and performing well. If it is in there, we say how much. If we would not drink it, we do not sell it.
Every dose, out in the open.
No proprietary blends. No "energy matrix." You can read our whole label out loud. Here is every can:
Natural caffeine from Nuracaf. 200mg per can from a branded natural source, not bulk synthetic powder.
L-Theanine, the other half. 150mg, paired with the caffeine on purpose. Research on the two together suggests a smoother, steadier experience than caffeine alone.
N-Acetyl L-Tyrosine. 750mg per can. A real dose of the amino acid, printed on the label instead of hidden in a blend.
L-Citrulline. 2,000mg. A true gram-level dose, the kind most cans only hint at.
Alpha GPC (50%). 200mg of a premium choline source most energy drinks skip entirely.
Uridine 5 Monophosphate. 200mg. A nucleotide the body uses as a building block for cell membranes, brain cells included; that upkeep role is where the research on uridine points. Rare in this aisle, dosed for real.
B12 as methylcobalamin. The form your body uses directly. Most energy drinks use synthetic cyanocobalamin. We don't.
Electrolytes that count. Pink Himalayan salt and potassium, covering what sweat takes back.
| Natural caffeine (Nuracaf)Clean, steady energy | 200 mg |
| L-TheanineSmooths energy, supports calm focus | 150 mg |
| N-Acetyl L-TyrosineSupports mental performance under stress | 750 mg |
| L-CitrullineSupports blood flow | 2,000 mg |
| Alpha GPC (50%)Supports focus & mental clarity | 200 mg |
| Uridine 5 MonophosphateSupports brain cell function | 200 mg |
| Vitamin B6Supports energy metabolism | 3 mg |
| Vitamin B12 (methylcobalamin)Supports energy metabolism | 0.05 mg |
| Pink Himalayan SaltElectrolyte for hydration | 100 mg |
| PotassiumElectrolyte for hydration | 50 mg |
| Sugar | 0 g |
| Calories | 5 |
The Winners Circle
Our energy drinks taste good. But life isn't always that way. Some days bring bitter challenges. We run harsh races. We push ourselves through grueling training. We play games that seem impossible to win. We fight fearlessly through routine and obligations. But even when we're tired, we take a sip, fuel up, and go again. Life isn't always easy, so embrace the challenge. The harder it gets, the better the win tastes.
10% off
your first case.
Join the list and use code FOUNDING10 at checkout. We only send the good stuff: drops, restocks, and wins.
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Common questions
What makes TULUI different from other energy drinks? +
TULUI started with founders who could not find a can they actually wanted: real energy, ingredients they could read out loud, nothing hiding in a blend. So they built it. 200mg of natural caffeine, a fully disclosed stack of nootropics inside, no sugar. Made for the days you have to show up, because that is most days.
How much caffeine is in TULUI? +
200mg of natural caffeine per 12 fl oz can. Roughly two cups of coffee, one clean pour.
Is TULUI a sugar free energy drink? +
Yes. 0g sugar and 5 calories per can. Sweet enough to enjoy, never a syrup bomb.
What flavors does TULUI come in? +
Three: Gold Standard Orange Citrus, Pacific Drive Tropical, and Dark Horse Wild Berry. Each one built to be the can you reach for, not the one left in the fridge. Buy any flavor by the case, or the variety case with all three.
What is a clean energy drink? +
For us it means you can read the whole label without a chemistry degree. Natural caffeine, disclosed doses, zero sugar. If we would not drink it, we do not can it.
Is TULUI a performance energy drink? +
That is exactly what it is. Built for training days, work days, game days. 200mg of natural caffeine plus a fully disclosed nootropic stack, dosed to the milligram and printed on the can.
How many calories are in a can of TULUI? +
Five. You will spend more energy opening the can.
When does my order ship? +
First-run cases ship within 3 to 5 business days. Free shipping over $70.
